I've always been a big believer in "educational equity". To me, this is defined by the accumulation of knowledge from continued exposure to new ideas. This weekend, I attended the Society of Professional Journalists' seminar in Indianapolis. After sitting in on 4 sessions Saturday, I've got enough equity to buy a 4 bedroom condo in Manhattan.
I'll have posts related to the seminar all week, but up first is one on Dr. Victor Hernandez.
Full disclosure- Hernandez is not a doctor, nor does he have his P.H.D. No, he is an executive with CNN in charge of domestic newsgathering. A heavy hitter. Hernandez gave an hour or so presentation titled "Journalism 3.0" where he shared his viewpoints on social media and it's impact on the media industry. His message- if you are not engaged via social networking in some capacity, you will cease to become relevant. He talked extensively about Twitter, which is growing faster than any social networking site. Here are some quick tips shared by Hernandez--or tweets for those of you hip to the twit-lingo--on using Twitter:
1. For acquiring new and useful information. This was Hernandez's favorite reason for using Twitter.
2. For crowd sourcing. Hernandez heads up logistics for CNN's hurricane road shows and uses Twitter to not only organize these massive live events, but for connecting with their audience.
3. As a tool to further promote great work or endeavors. If you read something online, or happen to come across a terrific piece of video, Twitter is a useful platform to virally spread this information.
Hernandez made a point of emphasizing to separate the technology from the content. Sure, use social media devices such as Twitter to vet a story. But we still need skilled journalists to write and report.
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