Social media is a powerful force- breaking down barriers of discussion that were at one time insurmountable. Cruising the Cayman Islands and want to to share your pics with family? Post them on your blog. Or post them on your Facebook wall. Or now, share it almost instantly with a community of squid lovers as a TwitPic. Innovation has changed the rules of engagement. For the better.
What makes Twitter a different breed of social media cat is the instant, direct dialogue platform it creates. Take the Roger Clemens interview on ESPN yesterday. As soon as the disgraced former pitcher was on the air--continuing to deny he ever used steroids--reaction was flying all over in the form of Tweets. The dialogue was not what you would see in a discussion board or comment section of a blog posting. No, it was real time, Q & A back and forth just as if you were knocking back a few barley molds with your buddies at the tavern.
Even the media was engaged-- reporters were Tweeting with each other, commenting on the absurdity of Clemens continued non-mea culpa but also making suggestions about story angles/takes on the news.
Innovation is taking on many forms in this era of digital journalism. Be on the lookout as it may be under your nose. And if so, be sure you Tweet about it.
No comments:
Post a Comment