I'm writing from sunny, humid St. Petersburg, Florida where I am attending the Poynter Institute Sports Journalism Summit. Lots of heavy hitters down here--Jack McCallum, Pat Forde, Jamele Hill, Sally Jenkins, just to name a few. I'm excited about rubbing elbows with these stars of sports journalism. But I'm stoked (I apologize for the mid-90's slang reference, I'm writing in a hurry here) for another reason.It's a concept known as "slight edge". It's why I flew in from Chicago and paid my own way to attend the seminar. The idea is that by spending 3 days absorbing the intellectual capital of those mentioned and others, I will pick up one or two innovative concepts I have never heard before. And those concepts--combined with implementation--will add a significant amount of revenue to my business. Successful people understand this. Unsuccessful people look at the "cost" and say they can't afford it.
I would encourage all of you to ask yourselves--what am I doing to fuel my brain? What seminars, conferences, speeches are you attending that will give you a "slight edge" over your competition?
You don't have to fly all the way to Florida to practice this.
Brain fuel is all around you.
