Saturday, March 14, 2009

Journapreneurship


A short definition of entrepreneurship is "the practice of starting new organizations or revitalizing mature organizations". Combining this dynamic with the practice of journalism and you have the potential for innovation.

At a recent seminar sponsored by the non-profit think tank Poynter Institute, journalists from all over engaged in dialogue blending this concept.

Mark Briggs, who attended the seminar, is an author and co-founder of Serra Media. Mark has a terrific blog with great content on the industry today and its future.

The big picture question is, in order for journalism to be viable moving forward, should it be positioned as a "new organization" in need of start up equity, or a "mature organiztion" that needs to be revitalized?

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